| Biography | Sir Robert Milton Worcester, KBE, DL (born 21 December 1933) is the founder of MORI (Market & Opinion Research International Ltd.) and a member and contributor to many voluntary organisations. He is a well-known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in British and American elections. Following the sale of MORI to the French research company Ipsos in October 2005, he became Chairman of the Ipsos Public Affairs Research Advisory Board and an International Director of the Ipsos Group. Subsequently, in 2007 he became Senior Advisor to Ipsos MORI. |