Record

CodeDS/UK/10167
NamePlumb; Caroline (1983-); British businesswoman
Dates1983-
GenderFemale
BiographyCaroline is CEO of FreshMinds, the award-winning research and digital business she founded in 2000, aged 21. FreshMinds has twice been named as the industry’s best agency, and has been regularly named as one of the Sunday Times’ 100 Best Small Companies to Work For.
Caroline is passionate about using technology-enabled insights to drive business decision-making. She is one of the UK’s 30 Business Ambassadors with a particular interest in representing the UK’s fantastic creative industries globally. She is also on the Business Advisory Council for the Said Business School, Oxford and the Advisory Panel for the £2.6bn Regional Growth Fund. She is a regular conference speaker on entrepreneurship, research methodologies and technology and data, particularly about exploiting technology to deliver advocacy and insight.

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