Biography | The British Reggae Industry Awards was first established in 1981 and ran successfully for 16 years. The Awards was first launched at Café Royal in London and at its pinnacle the awards ceremony took place at the Royal Albert Hall, London, where it had a sell-out crowd of over 4,000 attendees. The ethos of the BRIA awards was to positively promote reggae music and to champion positive messages and providing lyrics that would uplift and motivate while promoting positivity amongst all people. This is the principal that will be continued in the future of the awards. |