Record

Performance TitleA Ball and Midnight Parade of Fashion, in aid of The Warehousemen, Clerks and Drapers' Schools Purley and Addington, The Linen and Woollen Drapers' Institution and Cottage Homes, and The General Porters' Benevolent Association
Performance Date2 October 1946
Performance DayWednesday
Performance Time20:30
Main PerformersDonald Reed,
Leslie Mitchell - speakers,
Carole Carr - vocal
Secondary PerformersMr C B Cochran's Young Ladies
Orchestra or BandAmbrose and His Orchestra
Geraldo and His Orchestra
ConductorsAmbrose,
Geraldo
Set ListFashion Parade,
Dancing
Performance NotesA fashion show augmenting the 'Britain Can Make It' Exhibition. 150 models showcased day and draped and embroidered evening dresses, with nylon net making its first appearance in a romantic picture gown. The dresses were from 22 London fashion houses.

"At midnight last night the floor of the Albert Hall was cleared of dancers and the biggest parade of fashion ever staged in this country began.
One hundred and fifty mannequins from 22 fashion houses filed slowly under gigantic arc lamps at the rate of six a minute on to the centre of the floor. Each girl was wearing the very latest gowns from British designers; it was the largest show of its kind and demonstrated beyond any doubt the superiority of British design and material.
The show was part of the hall organized by the British Creative Designers in aid of the industry's principal charities, and it was the first time that such a scene has been televised from the Albert Hall.
The Albert Hall had been converted into one huge studio inside the hall earlier in the evening a pre-view of the fashion parade was broadcast to the world. Celebrities on the floor were interviewed by Leslie Mitchell, and Geraldo and his orchestra played while television cameras ranged the whole scene."
(The Times, 3 October 1946)

The event was the first ever television broadcast from the Hall. It was shown on the BBC at 21:00. The event was also broadcast on BBC Radio.

British Pathe has footage of the event (Film ID:1412.07, Duration 00:01:17:00).

Associated Press Archive holds B&W British Movietone footage of the event (BM47582).
Related Archival MaterialProgramme (RAHE/1/1946/228)
B&W photograph (RAHE/3/1946/1)
Illustration (RAHE/9/1946/1)
URLhttps://thirdlight.royalalberthall.com/pf.tlx/sVstVMs1_avg
Catalogue
Reference NumberTitleDate
RAHE/1/1946/228A Ball and Midnight Parade Of Fashion2 October 1946
RAHE/3/1946/1Photograph of the Midnight Ball and Fashion Parade2 October 1946
RAHE/9/1946/1Illustration of the Midnight Parade of Fashion2 October 1946
Work
Ref NoTitleNo of Performances
ElazaipeapifcrA Ball and Midnight Parade of Fashion, in aid of The Warehousemen, Clerks and Drapers' Schools Purley and Addington, The Linen and Woollen Drapers' Institution and Cottage Homes, and The General Porters' Benevolent Association1
Performers
CodeName of Performer(s)
DS/UK/6890Reed; Donald (1901-1973); Mexican actor
DS/UK/6605Mitchell; Leslie (1905-1985); English broadcaster
DS/UK/3587Gauntlett; Ambrose (fl 1920s-d.1978); British cellist, teacher
DS/UK/1470Bright; Gerald Walcan 'Geraldo' (1904-1974); English bandleader
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