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  <Code label="Code" urlencoded="DS%2fUK%2f10167" urlpathencoded="DS/UK/10167">DS/UK/10167</Code>
  <PersonName label="Name" urlencoded="Plumb%3b+Caroline+(1983-)%3b+British+businesswoman" urlpathencoded="Plumb;%20Caroline%20(1983-);%20British%20businesswoman">Plumb; Caroline (1983-); British businesswoman</PersonName>
  <Surname label="Surname" urlencoded="Plumb" urlpathencoded="Plumb">Plumb</Surname>
  <Forenames label="Forenames" urlencoded="Caroline" urlpathencoded="Caroline">Caroline</Forenames>
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  <Dates label="Dates" urlencoded="1983-" urlpathencoded="1983-">1983-</Dates>
  <Epithet label="Epithet" urlencoded="British+businesswoman" urlpathencoded="British%20businesswoman">British businesswoman</Epithet>
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  <OtherInfo label="Biography" urlencoded="Caroline+is+CEO+of+FreshMinds%2c+the+award-winning+research+and+digital+business+she+founded+in+2000%2c+aged+21.++FreshMinds+has+twice+been+named+as+the+industry%c2%92s+best+agency%2c+and+has+been+regularly+named+as+one+of+the+Sunday+Times%c2%92+100+Best+Small+Companies+to+Work+For.%0aCaroline+is+passionate+about+using+technology-enabled+insights+to+drive+business+decision-making.+She+is+one+of+the+UK%c2%92s+30+Business+Ambassadors+with+a+particular+interest+in+representing+the+UK%c2%92s+fantastic+creative+industries+globally.+She+is+also+on+the+Business+Advisory+Council+for+the+Said+Business+School%2c+Oxford+and+the+Advisory+Panel+for+the+%c2%a32.6bn+Regional+Growth+Fund.++She+is+a+regular+conference+speaker+on+entrepreneurship%2c+research+methodologies+and+technology+and+data%2c+particularly+about+exploiting+technology+to+deliver+advocacy+and+insight." urlpathencoded="Caroline%20is%20CEO%20of%20FreshMinds,%20the%20award-winning%20research%20and%20digital%20business%20she%20founded%20in%202000,%20aged%2021.%20%20FreshMinds%20has%20twice%20been%20named%20as%20the%20industry%c2%92s%20best%20agency,%20and%20has%20been%20regularly%20named%20as%20one%20of%20the%20Sunday%20Times%c2%92%20100%20Best%20Small%20Companies%20to%20Work%20For.%0aCaroline%20is%20passionate%20about%20using%20technology-enabled%20insights%20to%20drive%20business%20decision-making.%20She%20is%20one%20of%20the%20UK%c2%92s%2030%20Business%20Ambassadors%20with%20a%20particular%20interest%20in%20representing%20the%20UK%c2%92s%20fantastic%20creative%20industries%20globally.%20She%20is%20also%20on%20the%20Business%20Advisory%20Council%20for%20the%20Said%20Business%20School,%20Oxford%20and%20the%20Advisory%20Panel%20for%20the%20%c2%a32.6bn%20Regional%20Growth%20Fund.%20%20She%20is%20a%20regular%20conference%20speaker%20on%20entrepreneurship,%20research%20methodologies%20and%20technology%20and%20data,%20particularly%20about%20exploiting%20technology%20to%20deliver%20advocacy%20and%20insight.">Caroline is CEO of FreshMinds, the award-winning research and digital business she founded in 2000, aged 21.  FreshMinds has twice been named as the industrys best agency, and has been regularly named as one of the Sunday Times 100 Best Small Companies to Work For.
Caroline is passionate about using technology-enabled insights to drive business decision-making. She is one of the UKs 30 Business Ambassadors with a particular interest in representing the UKs fantastic creative industries globally. She is also on the Business Advisory Council for the Said Business School, Oxford and the Advisory Panel for the £2.6bn Regional Growth Fund.  She is a regular conference speaker on entrepreneurship, research methodologies and technology and data, particularly about exploiting technology to deliver advocacy and insight.</OtherInfo>
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  <Conventions label="Conventions" urlencoded="International+Standard+Archival+Authority+Record+for+Corporate+Bodies%2c+Persons+and+Families+-+ISAAR(CPF)+2nd+edition+-+ICA+2004+ISBN+2-9521932-2-3%0a%0aNational+Council+on+Archives%2c+Rules+for+the+Construction+of+Personal%2c+Place+and+Corporate+Names%2c+1997" urlpathencoded="International%20Standard%20Archival%20Authority%20Record%20for%20Corporate%20Bodies,%20Persons%20and%20Families%20-%20ISAAR(CPF)%202nd%20edition%20-%20ICA%202004%20ISBN%202-9521932-2-3%0a%0aNational%20Council%20on%20Archives,%20Rules%20for%20the%20Construction%20of%20Personal,%20Place%20and%20Corporate%20Names,%201997">International Standard Archival Authority Record for Corporate Bodies, Persons and Families - ISAAR(CPF) 2nd edition - ICA 2004 ISBN 2-9521932-2-3

National Council on Archives, Rules for the Construction of Personal, Place and Corporate Names, 1997</Conventions>
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  <Created label="Created" urlencoded="12%2f13%2f2013" urlpathencoded="12/13/2013">12/13/2013</Created>
  <Modifier label="Modifier" urlencoded="Rachael.Fragola" urlpathencoded="Rachael.Fragola">Rachael.Fragola</Modifier>
  <Modified label="Modified" urlencoded="3%2f1%2f2022" urlpathencoded="3/1/2022">3/1/2022</Modified>
  <RecordID label="RecordID" urlencoded="466b2144-38ed-492c-b79c-d4db91c7d132" urlpathencoded="466b2144-38ed-492c-b79c-d4db91c7d132">466b2144-38ed-492c-b79c-d4db91c7d132</RecordID>
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