Person Open DS/UK/5047 Roberts; Kevin (1949-); English advertising executive Roberts Kevin 1949- English advertising executive Male Kevin John Roberts

Kevin John Roberts (born 1949) has been the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi since 1997. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. International Standard Archival Authority Record for Corporate Bodies, Persons and Families - ISAAR(CPF) 2nd edition - ICA 2004 ISBN 2-9521932-2-3 National Council on Archives, Rules for the Construction of Personal, Place and Corporate Names, 1997 Yes RAHeharper 3/26/2013 Rachael.Fragola 3/1/2022 71325b44-4548-4e8c-b681-b502ac7fab8e